“Office365” states it very clearly – it would appear that the Microsoft SLA doesn’t take into account leap years, as we discovered last Wednesday. Customers lost access to Azure at 1:45 a.m GMT, February 28 due to an outage that lasted for the following 36 hours, apparently caused by a bug that has been traced [...]
IBM-DemandTec Merger is another Push towards the Big Data Cloud
IBM definitely falls under the category of a traditional vendor adapting to new trends in the IT world. Big data analytics is one of those trends; a rapidly-growing industry where the Big Blue is gradually growing thanks to, among other things, an aggressive M&A strategy. The company acquired Algorithmics and i2 this year alongside its [...]
Apple’s foothold in the Enterprise
We’ve all been witnesses to the fuss that has been surrounding the mobile industry since 2007, when the original iPhone was launched. This phenomenon has clearly seeped to the enterprise as a part of a broader trend the industry often refers to as the consumerisation of IT. And naturally, the people at Apple (alongside Google [...]
Office 365: Microsoft’s Leap into the Cloud Continues
There has been a lot of buzz surrounding the cloud lately, and last month Microsoft made a milestone decision. The software giant rolled out a web-based version of its flagship Office productivity software in 40 countries, thus offering a very good combo of an already established product and the usual benefits that come with cloud [...]
Enterprise Content Management: An introduction to the key players
Enterprise Content Management (ECM) systems manage corporate data on a larger scale than other ‘community’ offerings such as WordPress can handle, and improve the workflow for its users. This segment, which spans way beyond just web content management by handling corporate data throughout its entire lifecycle forms a multibillion market, is serviced by a great [...]
Cloud Player and Cloud Drive Boost the Music Industry, Following a Trend
It’s official – we’ve established that the cloud is disruptive for just about every industry. Not every industry, but Amazon’s introduction of Cloud Playerand Cloud Drive has certainly added the multibillion dollar music segment to our list. The newly launched Cloud Player and Cloud drive are two directly integrated personal cloud offerings, which put a [...]
Social Media Marketing is More Than Just a Cliché: Insight
Social networking / media has evolved to become one of the largest or more accurately massive industries the web has ever spawned. The phenomenon has grown so big, it in fact has ushered in the formation of multiple sub-industries – all supported by the sheer mass of users that social networks stand on. This mass, [...]
Mobile Marketing Gaining Traction
Mobile marketing has exploded with the dawn of Smartphones and more importantly on the long run, tablets. When the iPhone launched in 2007 a huge space opened up for advertisers -a whole new market and audience, which are – despite of the cliché – a couple of clicks away. The first element of present day [...]
Where the as-a-Service Model Stands for the Enterprise
One of the major innovations the cloud brought with it is the as-a-service model. The combination of traditional IT infrastructure, platform, software and data as well a barrage of other sub-categories the cloud has a lot to offer to the enterprise – above all superior offerings almost always aligned with greater cost-efficiency. Each of the [...]
How Location-based Marketing Expanded way beyond just Location
Location-based marketing is one of the biggest trends, if not shifts the industry has ever experienced. Location-based advertising, or more accurately promotion enables marketers to target customers according to real preferences at the right time, and generate revenues they wouldn’t otherwise bring in. The bottom line is that location-based marketing is gaining traction and a [...]